Tiresome memoir of not particularly much that makes stabs at recognizing the author s own repulsiveness as a human being, but cannot escape the limits of his own behavior Grasping, judgmental misogynist who seems to have no interest in interacting with women other than as quasi loathed masturbatory objects Every single female character with the exception of the author s mother and sister and one advertising professional he addresses as a stupid cunt is introduced with a description of her breasts I wish I were exaggerating Awkward, unliked Lad Mag writer who believes himself above what he produces, while embodying the very worst of it. Dave Itzkoff is a short effeminate looking man with a high voice who wonders why no one likes him He thinks it is because he is short and has a high squeaky voice but it s actually because he s a whiny little rodent with no redeeming features Here he chronicles his experiences at a series of lads magazines You should feel sorry for the guy because no woman wants to sleep with him He gets one girl into bed and she tells him to stop in mid thrust He also can t even get a girl to make out with him while he is on Ecstasy One should feel sorry for him but his ponderous writing and whinging whiny attitude really leaves a bad taste in the mouth and what can I say about this book than, don t bother I liked it though neither he nor the milieu were very likable Some laugh out loud funny moments, lots of cringe worthy toadying type of behaviour too Written well enough to make for easy reading, even to garner some insight into that particular sort of man s world. What I Wanted After College Was A Job And My Own Apartment, But What I Needed Was A Good Comeuppance, And That S What I Got When Dave Itzkoff Graduated From Princeton In The First Member Of His Family To Earn A College Degree He Expected To Be Rewarded With A Career, And A Life, That Mattered Instead, He Ended Up Convinced That He Was Selling The Entire Institution Of Manhood Down The River After A Series Of Personal And Professional Experiences Stripped Him Of Any Lingering Sense Of Entitlement, Itzkoff Found Himself Working As An Editor At Maxim, The Pugnacious Frontrunner In A New Breed Of Men S Periodicals Dubbed Lad Magazines There, He Was Initiated Into A Culture Of Heavily Retouched Girlie Pictorials, Dirty Jokes, Disingenuous Sex Advice, And Shopping Guides For Expensive Electronic Gadgetry And As Maxim Continued Its Inexorable Rise To Become The Most Successful Men S Magazine In Modern Publishing History, Itzkoff Was Left Wondering What His Work And His Life Really MeantLads Is The Hilarious, Heartbreaking Story Of Dave Itzkoff S Efforts To Define Himself As A Man While Working At A Magazine That Was Purveying A Vision Of Young Manhood A State Of Perpetual Adolescence That Was Seductive To All But Viable For None Lads Takes Us Deep Inside One Young Man S Struggle With Identity, Responsibility, And Sexuality, In An Unsparingly Candid Account Of How Men Really Relate To One Another, As Fathers And Sons, As Employers And Employees, As Colleagues And FriendsLads Is Trenchant Lads Is Perceptive Lads Is Alarmingly Funny This Is An Unforgettable Debut From A Young Writer Of Astounding Talent From The Hardcover Edition